Wednesday, November 19, 2008
Reality TV from Middle-Earth?
Viral marketing = dandelions?
"Viral" ad campaigns: everybody's sick of them! What to do? Just think of a more appealing name for them. Because appearance, not reality, is what matters, and if you agree with that you just might have a future in advertising. "Viral" campaigns are now called "Dandelions," because they flutter beautifully across the landscape, sowing their brand messages that will grow into beautiful brand flowers. This, according to a new agency that is perfecting the art of being a smart sellout:
The agency is called Dandelion, of course, because why let someone else run off with your awesome viral marketing analogy? And Dandelion is not a vulgar "ad" agency; rather, it is a "brand storyteller." For reals. All your favorites are lining up for some of that sweet marketing budget pie:
To help accomplish that, Dandelion is signing writers for projects that will integrate brands into the plot lines of stories. Ed Herbstman, who has written for Sacha Baron Cohen’s “Da Ali G Show,” will be the head writer.
Among the other writers are Eric Gilliland, of sitcoms like “My Boys,” “Roseanne” and “That ’70s Show”; Scott Sherman of The Onion and the parody “The Dangerous Book for Dogs”; and Charlie Todd, the creator of a roving band of pranksters, Improv Everywhere, perhaps best known for the annual “No Pants” ride on the New York City subway.
Friday, November 14, 2008
James Franco up to more viral tricks?
I googled just about everything he mentions in the video -- ManWorld, Gopher Smash, WonderGlen, and of course Aidan Weinglas. Those last two are real. WonderGlen is a strange comedy site that you have to see to believe.
It's a viral campaign for something, but I can't figure out what. The next James Franco movie maybe? Send tips, hints, rumors, and theories to mollywing@gmail.com