Wednesday, November 19, 2008
Reality TV from Middle-Earth?
Viral marketing = dandelions?
"Viral" ad campaigns: everybody's sick of them! What to do? Just think of a more appealing name for them. Because appearance, not reality, is what matters, and if you agree with that you just might have a future in advertising. "Viral" campaigns are now called "Dandelions," because they flutter beautifully across the landscape, sowing their brand messages that will grow into beautiful brand flowers. This, according to a new agency that is perfecting the art of being a smart sellout:
The agency is called Dandelion, of course, because why let someone else run off with your awesome viral marketing analogy? And Dandelion is not a vulgar "ad" agency; rather, it is a "brand storyteller." For reals. All your favorites are lining up for some of that sweet marketing budget pie:
To help accomplish that, Dandelion is signing writers for projects that will integrate brands into the plot lines of stories. Ed Herbstman, who has written for Sacha Baron Cohen’s “Da Ali G Show,” will be the head writer.
Among the other writers are Eric Gilliland, of sitcoms like “My Boys,” “Roseanne” and “That ’70s Show”; Scott Sherman of The Onion and the parody “The Dangerous Book for Dogs”; and Charlie Todd, the creator of a roving band of pranksters, Improv Everywhere, perhaps best known for the annual “No Pants” ride on the New York City subway.
Friday, November 14, 2008
James Franco up to more viral tricks?
I googled just about everything he mentions in the video -- ManWorld, Gopher Smash, WonderGlen, and of course Aidan Weinglas. Those last two are real. WonderGlen is a strange comedy site that you have to see to believe.
It's a viral campaign for something, but I can't figure out what. The next James Franco movie maybe? Send tips, hints, rumors, and theories to mollywing@gmail.com
More blog shout-outs
Entertainment Scoop
Thursday, November 13, 2008
Who invented YouTube?
This story has moved from absurd to absurder. And from crazy to a little boring.
Herbert Elwood Gilliland III claims he invented YouTube and wants compensation (he asks alternatively for $1 million or 1% of the sale price, which is significantly more. There's even a crazy video:
Video blogger iJustine jumped on the bandwagon and created a spoof video making fun of the whole thing. And Gilliland has responded, minus the crazy but plus a whole lot of boring. And now he says he fixed Paypal, too.
Wednesday, November 12, 2008
Tuesday, November 11, 2008
My resume
mollywing@gmail.com
Objective
To spread the word about websites, content, and products in an effective, innovative, and ethical manner.
Highlights
Weekly columnist
The Maneater, University of Missouri Daily Newspaper
Member
National Association of Internet Writers
Competent, motivated, and enthusiastic
Experience
Jackrabbit News
Blogger and Junior Editor, 2008
www.jackrabbitnews.com
Wrote regular columns on pop culture and internet phenomena. Coordinated other bloggers, writers, and photographers.
Felton, Ginsburg & Weghorst Consultants, St. Louis
Public Relations Assistant , 2005 - 2008
Helped direct and coordinate PR activities for numerous companies, including Shasta, Acer, and Cingular. Specialized in targeted media promotions and online initiatives.
Tigers Helping Kids, Columbia (MO)
Head of Marketing, 2003 - 2005
Developed and implemented public relations campaign for a University of Missouri's community outreach program. Coordinated development of design and ad copy for all promotional materials. Represented organization at city and university events.
Education
University of Missouri
B.A., Business Communications, 2005